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Pravin Gandhi
designs identity and communication
material for the Business Process Council.
As a member of
the Board of Directors during the formation of the
council and its inaugural
conference in December 2007, I was responsible for
creation of the identity, website content and
communication material.
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About the Business Process Council
The Business Process Council (BPC) is a non-profit
organisation formed by professionals from a wide
spectrum of industry and service providers, to promote
the adoption of Best Practices in industry, to build a
body of knowledge of business processes, to train and
certify professionals and students in business processes
and provide to industry.
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The Identity
The BPC logo consists of 3
elements, each of three units:
- 3 rings visual identity;
- 3-word name of the council;
- 3-word by-line
Processes are like "steps" to perform an
activity/task. The simplicity and rapidity of achieving
a task is usually denoted in 3-steps.
The rings are of increasing size. They denote
movement and growth, as they move from left to right and
lower to higher.
The text "Business Process Council", "Inculcating best
practices", consists mostly of round alphabets.
There are lots of B's, P's C's, O's, e's, s's etc. The
fonts used are in harmony with the alphabets and rings.
The colours of the rings are vivid: yellow, orange and
red. These are colours of intense activity, fire,
burning passion. They are also the bright colours of
India.
The black background is the colour of modernity,
sophistication, business.
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Material for Identity: The following were
designed based on the identity:
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Awareness The following were designed to assist
the PR agency and other directors for the purpose of
creating awareness and publicity:
- PowerPoint template for presentation
- PowerPoint presentation for media
- Press Note for Conference
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The Conference
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*Backdrop design by
Hexagon, Mumbai
The 2007 BPC World Conference,
held from 30 Nov to 01 Dec 2007 at the Leela Kempinski
in Mumbai was the inaugural educational and networking
event, organised jointly with the Institute of
Manufacturing Resource Management of India, in
association with the world's leading organisations in
the field of Operations Management viz. APICS the
Association for Operations Management, American Society
of Transportation and Logistics, Council of Supply Chain
Management Professionals, and Supply Chain Council.
The following were designed for the
conference-related activities:
- Conference Logo
- Call-for-papers
- Sponsorship Brochure
- Delegate Brochure
- Cocktails and Dinner Invitations
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